Senior Associate | Industry & Partnership Strategist
Simon brings three decades of local and international experience to his role as our studio’s Industry & Partnership Strategist. Through a considered, lateral approach shaped by project delivery, industry engagement and practice leadership, Simon’s value lies in his ability to translate complex challenges into clear direction, balancing critical design thinking with opportunity.
His unique approach aligns the right partners with the right projects to create lasting impact. Simon has played a key role in shaping significant cultural and civic projects, including the award winning Coopers Brewery Brand Home, where his focus on narrative and experience helped position the project as a destination within its broader context. He is particularly interested in how architecture engages with the fabric of the city, creating authentic connections between people, culture and place.
Simon also contributes to the broader direction of the practice through strategic pursuits, industry relationships, mentoring and the development of sector knowledge. He is Chair of the Property Council of Australia’s SA Future Trends and Innovation Committee and remains actively involved across the industry, contributing to conversations that shape future directions in the built environment.
