Coopers Brewery Brand Home

Anchored by the narrative ‘bridging hospitality and industry through history’, the Coopers Brewery Brand Home offers an immersive beer experience at their Regency Park brewery site.

A carefully designed, highly technical facility, the $70 million centre merges industrial functionality and the rigorous demands of a high-performance brewery with the inviting quality of a public destination. Complex production processes have been seamlessly embedded within a cohesive, guest-centered experience, featuring a restaurant, bar, private tasting room, interactive museum, expansive outdoor plaza, and microbrewery. Extending Coopers’ brewing heritage, the centre introduces a whisky distillery and underground stillage, marking Coopers’ first foray into whisky production. With interiors by studio-gram, the design offers a refined yet engaging visitor experience, reinforcing Coopers’ brand identity and extending its deep connection with South Australia.

Sited at the corner of two major arterial roads with 270-degree views, the building is elevated to sit prominently on the site and align with the adjacent overpass. Its distinctive circular plan reflects the cylindrical elements of the brewing process and the brand’s signature roundel logo.

The internal program continues in radial layers, each dedicated to a different aspect of the Coopers' experience. The building integrates into the landscape through an extended tiered outdoor plaza, while remaining clearly legible from the corporate and brewing facilities.

Responding to its industrial setting, materiality reflects the quality, precision and craftsmanship integral to Coopers’ identity. Constructed from robust materials, the palette is restrained and unadorned. A continuous curved concrete façade defines the building, with meticulous detailing of glass, steel, hints of copper and solid timber throughout.

An elevated 50-metre glazed bridge physically embodies the project narrative, linking the centre to the corporate facility. It houses an interactive history display showcasing key artefacts from the brand’s 162-year history. A fundamental design element, the dual-purpose bridge integrates historical storytelling with functionality while also serving as an infrastructure conduit for brewing operations.

The microbrewery curves prominently around the outer edge of the building, with full-height glazing allowing views in from the outside and from the restaurant dining space, adding to the venue's theatre. Incorporating a linear industrial process in a curved building is unconventional — the extended consultancy team were invested and committed to the narrative, working collaboratively to achieve the rounded microbrewery. The 3200L brewing space allows Coopers to experiment with craft beer styles to supplement their existing product portfolio and launch into whisky production for the first time.

Directly beneath the centre, the underground stillage houses 5000 whiskey barrels. The integration of this highly technical facility within a public setting required meticulous planning to meet stringent safety and operational requirements. Through close collaboration with industry experts, the stillage was positioned as a key feature, enriching the visitor experience while maintaining rigorous industrial standards.

Honouring Coopers’ 162-year legacy, the design embraces the future with an unashamedly modern form, transforming a private industrial site into a landmark of international significance.